When you install a new WordPress theme, the first hurdle is usually the same: staring at a settings menu with dozens of options and no clear idea where to start.
Utopia addresses that first hurdle with a built-in Setup Wizard.
You’ll find it under the “Utopia” menu in your dashboard, and it walks you through four steps to lay down the basic foundation of your site.
Here’s what each step actually covers.
Step 1: Choose a site type
The first step asks you to pick from nine site types: Corporate, Media, LP, Blog, Portal, Corporate Pro, Side Header, Hero Header, and LP Pro.
Whatever you choose here shapes how the theme’s overall layout behaves.
Pick “Corporate” for a business site, or “Blog” for a personal one, and the rest of the wizard’s settings adjust to match that direction.
Step 2: Pick a brand color
The second step is about setting a brand color for the entire site.
You can choose from a set of preset colors, or enter a custom color code of your own.
Whatever you pick here is automatically applied across buttons, links, and accent elements sitewide, so there’s no need to write CSS or restyle each element individually.
Step 3: Set your layout
The third step covers content width and whether to show a sidebar.
Content width comes with six presets, ranging from 640px (narrow) up to 100% (full width, responsive).
You also decide here whether blog and archive pages should display a sidebar.
Whether you’re running a text-heavy blog or a visual, whitespace-driven site, this is where you match the layout to that goal.
Step 4: Header CTA button (optional)
The final step is optional: adding a call-to-action button to your header.
Turn on “Enable CTA” and you can fill in the button text and destination URL.
If you’re not ready to decide, you can skip this step entirely and add it later from a dedicated settings page, so there’s no pressure to finalize everything up front.
You can always revisit it later
Finishing the wizard once doesn’t lock anything in place.
You can rerun it anytime from the dashboard, and every setting it touches, including site type behavior, brand color, layout, and header CTA, can also be fine-tuned later from Utopia’s individual settings screens, like Design Settings, Layout Settings, and Header Settings.
In other words, the Setup Wizard isn’t meant to be the final word on your site’s configuration. It’s a fast, guided entry point to get you to a publishable starting state.
Who this is actually useful for
The Setup Wizard isn’t just for people who have never touched WordPress before.
For developers spinning up multiple client sites, it offers a quick way to lock down the basic structure without hunting through menus for each new project.
If you’re a solo blogger, it also helps you avoid getting stuck comparing color palettes or width presets before you’ve published a single post.
Wrapping up
Utopia’s Setup Wizard lets you set the elements that shape a site’s first impression, including site type, brand color, layout width, and a header CTA, in four straightforward steps.
Even if you’re new to WordPress settings screens, following this flow is usually enough to get you to a site that’s ready to publish.
Nothing you choose here is final. Every setting is saved and can be revisited as many times as you like, which makes it easier to just pick something reasonable and keep moving.
If you’re setting up Utopia for the first time, open the “Utopia” menu in your dashboard and try the Setup Wizard’s four steps yourself.
